"In the future, this will develop into a heat pump industrial park." Zou Zhiheng, general manager of Fujian Chuntian Technology Co., Ltd. (hereinafter referred to as Chuntian Technology), told reporters that Chuntian Technology has now established a new factory in Fujian through government investment promotion, covering an area of ​​60,000 square meters. It is expected that the annual output value will reach 500 million to 800 million yuan in the next few years. The establishment of this new manufacturing base is not only part of the company's strategy, but also the beginning of Chuntian Technology's creation of a heat pump industrial park. In the future, it will realize the full-link service of agricultural and industrial drying.

Differentiated competition, deep cultivation of the heat pump drying track

As an enterprise with heat pump technology as its core, Chuntian Technology Co., Ltd. has made the pepper dryer, an agricultural heat pump single product, the first in the industry in just four years since entering the heat pump market. It has completed the market monopoly in pepper production areas in most parts of the country, and its annual sales volume is stable at about 20,000 sets. This eye-catching achievement is closely related to the key choice of the "differentiation route" of the Chuntian Technology brand.

"Differentiation" is first reflected in Chuntian Technology's choice of competition track. If you want to hear thunder in silence, see the truth in subtle places, and open up a blue ocean in the red ocean, you can't do without the strategy, courage and vision of the enterprise layout.

Before entering the field of heat pump drying, Chuntian Technology had about ten years of experience in tea air conditioner manufacturing. During the reserve period of transformation, Chuntian Technology visited and investigated the market many times and found that there were a lot of market gaps in the pepper drying segment in the agricultural drying field. With ten years of technical precipitation and resource accumulation, Chuntian Technology will definitely be able to do a lot here. "At that time, there were only one or two companies doing pepper drying, and the entire market was relatively large. We explored and developed a product, and it sold out in the first year." Zou Zhiheng said.

The iron must be hard, deeply practice "differentiation" and widen the gap with the same industry's competitors, and also need to work hard on the product's functions and selling points, understand user needs and industry orientation, and accurately enter the market. Chuntian Technology's product development strategy is very clear, adopting a "three-year major iteration, small iteration every year" R&D model. Through continuous product innovation, the company has made continuous progress in appearance design, humanized experience and energy-saving technology. For example, Chuntian Technology is currently upgrading its technology from fixed frequency to variable frequency. This progress in energy-saving technology not only enhances product performance, but also continuously optimizes market competitiveness.

In the increasingly fierce market competition, enterprises not only need to have the spirit of daring to be the first and pioneering and innovative, but also need to maintain the flexibility to seize the lead in the right time and retreat bravely in the wrong time. While choosing the right track, they also need to maintain a clear positioning of themselves. Based on a full consideration of the market size and its own resource coordination capabilities, Chuntian Technology will continue to deepen its efforts in the field of heat pump drying in the future. Concentrate its own advantages and resources, stand on a fulcrum, and reach the pinnacle in specific subdivided tracks.

Open up the link, and going up and down the stairs is upstream and downstream

At present, the market space of my country's heat pump industry covers a wide range, but the demand is very scattered. So far, there has been no brand or enterprise that can cover the entire product matrix, especially in the agricultural field. Various subdivided tracks make it difficult for enterprises to form a large-scale development with a large span. Chuntian Technology is obviously aware of this. In the past two years, Chuntian Technology has combined the latest heat pump technology to extend its product line from agriculture to the industrial field. It has greatly reduced energy loss, met the needs of various companies to use equipment for a long time, reduced manpower requirements and reduced costs, helped to achieve intelligent production, and led to new changes in the drying methods of traditional industries.

The new factory, which will be put into production in one to two months, is the core part of Chuntian Technology's future strategy. The ultimate goal is to build a heat pump industrial park, integrate upstream and downstream resources, and provide full-link services for industrial and agricultural drying fields. At present, the project has received government subsidies and is in the stage of attracting investment.

In the future, Chuntian Technology plans to integrate resources and provide supporting services to build a shared platform for the industrial park to provide R&D, production and technical support for settled enterprises. At present, the park is recruiting partners in heating, hot water, refrigeration, home appliances, environmental protection and other fields to join. To this end, the park has built a constant temperature and humidity workshop for heat pump related industries, integrating hardware such as two-device factories, sheet metal factories, assembly plants, and standardized test rooms, providing sample rooms and exhibition halls, and equipped with restaurants, basketball courts, badminton courts, gyms and other entertainment and living facilities, so that companies can "move in with their bags".

This move will greatly improve the overall resource utilization efficiency of the enterprise cluster, and by connecting upstream and downstream enterprises, optimizing customer and supply chain management, strive to achieve a win-win situation from scattered to gathered, from small to large. Chuntian Technology also extends an invitation to business partners across the country with an open and inclusive attitude, hoping to cooperate and communicate with all walks of life, share the beauty, and jointly achieve industrial prosperity.

Talent reserve and market innovation to ensure the continued vitality of the enterprise

In addition, with the completion of the new plant, the company plans to attract more related companies to settle in through a shared platform, promote talent flow and training, and further enhance the company's competitiveness in talent reserves.

The heat pump industrial park will establish cooperative relations with many universities such as Quanzhou Harbin Institute of Technology and Huaqiao University to sustainably attract and cultivate professional talents. This cooperation not only helps to introduce talents that meet the needs of enterprises in the heat pump field, but also provides a practical platform for college students, responds to the government's call, helps alleviate employment pressure, and contributes to social responsibility.

In addition to the vertical dredging of the channel end, for the horizontal expansion of the demand end, Chuntian also pays attention to opening up a variety of marketing channels and cultivating dealers to open Kuaishou and Douyin live broadcasts. Every year, the sales volume of Gansu Agricultural Baked Oranges on live broadcast platforms such as Kuaishou and Douyin can reach 50% to 60%. Chuntian Technology also builds official accounts such as Douyin and WeChat official accounts to continuously operate its brand image.

Through differentiated competition, product innovation, resource integration and talent strategy, Chuntian Technology has gradually established a benchmark in the field of agricultural and industrial drying, demonstrating its huge potential for future development. It has achieved the upgrade from a regional brand to a national brand, and the construction of the heat pump industrial park will achieve a leap in the diversification of the industry. In the future, with the commissioning of the new factory and the implementation of the strategy, Chuntian Technology is expected to achieve even more brilliant results in the national heat pump market.

Faced with the competition and acceleration of internal circulation in the stock market, quality innovation and industry vision are essential for enterprises to go long-term. For Springfield Technology, it must actively respond to market challenges with a more steady pace, build an industry matrix, and accumulate strength before making a breakthrough. "We must take steady steps to avoid detours," said Zou Zhiheng.