The current market pattern, heat pump dryer industry brand concentration is low, the industry entry threshold is small, has not yet formed a brand pattern, in the rapid development. But on the other hand, because the heat pump drying materials are very different, the requirements for drying technology are different, so this also puts forward different requirements on the enterprise's own industry experience, program accumulation, technology accumulation and the ability to provide tailor-made solutions according to the actual needs of different customers. Of course, the opportunity only favours those people and enterprises that are well prepared for various kinds of work and are good at capturing market demand and customer needs.

I. National policy

The heat pump dryer belongs to the energy-saving and environmental protection products recognized by the State Ministry of Industry and Information Technology. High temperature air source heat pump drying system energy-saving products and their cases were selected in the National Industrial Energy-saving Skills and Equipment Introduction Catalogue (2018) and the National Industrial Energy-saving Skills Use Guide and Examples (2018).

With the support of national policies, especially the 30% national subsidy in the field of agricultural drying, coupled with the increasing maturity of heat pump technology, the market holdings of heat pump dryers are climbing by 50% degree year after year, and China's heat pump drying industry has entered a golden period of development.

Industry experts predict that if all coal-fired baking houses are replaced by heat pumps for drying, the estimated retention of the heat pump drying market is well over a trillion yuan.

In recent years, the state's policy on drying has been tilted, drying industry standards are gradually being formulated and improved, and the state is pushing forward the industrial upgrading with the development of quality as the main focus, and the policy guidance for the development of heat pump drying is becoming clearer.

As one of the mainstays of the agricultural machinery industry, heat pump drying units are also an important part of the agricultural drying field. As the maturity of drying products and holistic solutions in the whole industry continues to rise, the industry scale of heat pump drying will continue to expand and the application range will be broadened in the future.

II. Industry Overview

1、Heat pump drying equipment is widely used in the primary industry

As the heat pump drying market is still in its infancy, the overall volume of the industry is relatively small, and the development mode and coverage area are also relatively scattered. Heat pump drying products are widely used in three major industries, which can be subdivided into many categories, especially the first industry is the most. According to the national economy industry classification, the subdivision categories of heat pump drying application primary industry agriculture include cereals, tobacco, fruits and vegetables, edible mushrooms, flowers, tea, Chinese herbal medicine and aquatic products; secondary industry industrial manufacturing heat pump drying application categories involve printing, leather manufacturing, fireworks manufacturing, electroplating industry, has formed a very wide application and considerable industrial chain.

2、The industry is developing rapidly and the enterprises are uneven

Heat pump drying industry as a whole is in a rapid development of the rising stage, this time any new manufacturers to enter have a larger living space, but to develop well will need to do a good job of positioning from their own actual ability.

The domestic production of heat pump dryers is currently about 400 enterprises, of which about 60% are manufacturers with annual sales revenue of less than 5 million yuan, and about 35% are manufacturers between 5-10 million yuan; only 5% are enterprises with annual sales of more than 10 million yuan. The industry concentration is low, and the scale of enterprises is generally small, so the development potential is very large.

From the viewpoint of industry enterprises, most manufacturers of heat pump drying are "halfway home", just because they are optimistic about the development of the industry and see the market demand after quickly cutting into the heat pump drying industry. For the market understanding is not deep enough, not familiar with the drying field, do not understand the drying process. There is no core technology, low innovation ability, similar products, blocked by the process, technology, unable to provide drying equipment truly suitable for customers. In the actual drying application, there is often a mismatch between drying equipment and the actual needs of customers, resulting in uneven drying of materials, different degrees and various defects or problems, or poor energy-saving effects.

The lack of product quality stability and technological innovation is an important reason for the low level of development of the overall heat pump drying market in China, which at the same time creates enough growth opportunities for enterprises that strive to make progress.

III. Market conditions

As a new, energy-saving technology, the air energy heat pump has largely solved the problems of low efficiency and high cost of traditional drying. The significant advantages of the heat pump drying process make it a broad use in the field of industrial and agricultural drying, and unlike the heating and hot water market, which competes for market share with scale enterprises, the drying market will most likely be the world of professional heat pump enterprises in the future, with broad market prospects.

Heat pump drying as energy saving, agricultural machinery and HVAC field cross-development potential market, from 2016 to 2018 overall in a period of rapid development, based on the industry's small, scattered, chaotic, poor basic market pattern, from 2019 onwards, is expected to be rapid development for more than 5 years.

From the national region, China's northeast market is dominated by grain, melon and fruit, wood drying, with a predicted retention of 100 billion yuan, the total capacity of the northwest fruit and vegetable drying market reaches 100 billion yuan, the southwest market is dominated by drying of roasted tobacco, Chinese herbs, rubber, ceramics, etc., the east China market is dominated by drying of furniture, herbs, printing, seafood, etc., the south China market has more drying types, melon and fruit, betel nut, tea, wax, aquatic products , printing, wood and other drying projects.

With the current energy structure, environmental pressure, the development potential of heat pump drying is huge. According to statistical analysis, the heat pump drying system under the same working conditions is 70% more energy efficient than the coal-fired system; carbon emissions are 70% lower; PM10, PM2.5 and other respirable particulate pollutants are reduced by 99%.

In addition, with the importance of environmental protection, sludge drying has become a big market!

Ⅳ, the heat pump dryer belongs to the system of strong supporting equipment

Heat pump drying is a system project, only the scientific integration of the factors of heat pump host, drying room, system scheme design and process processing to form a whole can guarantee the drying effect.

Generally speaking, energy-saving and environmentally friendly heat source + high-efficiency insulation drying room + equipment configuration suitable for drying needs + reasonable and professional drying process = successful heat pump drying equipment, which belongs to an equipment supporting project, not only than the energy efficiency ratio of the heat pump, but also than the feasibility of the design of the programme, than the quality of supporting facilities, than the maturity of technology, than the success of the previous cases.

Good equipment is the premise of successful drying, but as the drying of materials is a system project, the merits of the programme design are directly related to the quality of material drying and the amount of energy consumption.

In the country, the reason why the heat pump dryer industry has the current low level operation pattern is because the air big brother can't see or don't focus on, and many small enterprises generally lack of system operation and scientific testing; lack of standardized management and personalized solutions.

V. Features of heat pump drying equipment

1、Easy to install: easy to install and dismantle, occupies little space, can be installed indoors and outdoors.

2、Significant energy saving: only a small amount of electrical energy is needed to absorb a large amount of heat in the air, and the power consumption is only 1/3-1/4 of the heater; compared with coal-fired, oil-fired and gas-fired drying equipment, it can save about 75% of the running costs.

3、Clean and environmental protection: There are no combustion materials and emissions, which is an environmentally friendly product for sustainable development.

4、Operating safety: the whole system operates without the danger of flammability, explosion, poisoning and short circuit that may exist in traditional drying equipment (fuel oil, gas or electric heating), and it is a safe and reliable completely closed drying system.

5、Long service life: It is developed on the basis of the technology of traditional air conditioning, with mature technology, stable and reliable performance and long service life; safe and reliable operation, fully automatic and free of manual operation, intelligent control.

6、High degree of intelligence: automatic control of the thermostat device, 24 hours continuous drying operation.

7、Wide range of application: it can be widely applied to heating and drying operations in food, chemical, pharmaceutical, paper, leather, timber, agricultural and sideline products processing and other industries.

VI. Restrictions on the development of enterprises in the heat pump drying industry

1、High requirements for the drying process and high requirements for the systemic nature of the supporting equipment

Drying is a more professional field, the purpose of using heat pump drying equipment is to reduce energy consumption and improve product quality both perfectly unified, requiring manufacturers to strictly control the drying equipment within the air duct, wind speed, structural layout, the timing of moisture removal, the operation of the process and the control of equipment, shell production, etc., not only to produce high-quality products, but also to be familiar with the characteristics of drying materials, most agricultural products The drying process is complex, and the performance of heat pump drying equipment directly affects the quality of finished products.

2, heat pump drying than traditional drying initial cost is high

The more intuitive problem is that the price of the equipment at the time of purchase is higher than other types of drying equipment. Through the subsequent use, it is possible to significantly reduce the cost of use, and can fully feel the characteristics of heat pump drying special environmental protection. As the heat pump drying unit itself is a non-standard customised product, according to different drying products, drying environment and other external conditions, it is necessary to put forward personalised customised solutions for the design of the unit and the overall drying room, while the non-standard customised product itself is not born for "going in quantity", but also for the product itself and the system programme. The setting of very high requirements.

3, the industry is mixed, affecting the confidence of the target users to buy

Market, due to the confusion of the market, resulting in some customers lose confidence in drying equipment. Mixed heat pump drying manufacturers make it difficult for customers to choose; it is difficult to apply for relevant subsidies, on the one hand, the state is strict about the identification of drying equipment, it requires a certain number of drying equipment models to run stably for a certain period of time to achieve results before identification, from the installation of equipment to the issuance of subsidies, the time span is slightly longer.

4, enterprises need to have the ability to design exclusive programs for different users

In the future, development-oriented specialized companies and small and medium-sized enterprises, will avoid head-on competition with large enterprises, to the niche industry, such as Chinese herbal medicine, fruits and vegetables, flowers, tobacco, rubber, mushrooms, minerals and other products drying, the future will inevitably be in these niche categories will present some unicorn enterprises, and these enterprises are likely to be one of the best in the world.